This message challenges us to rediscover the urgency of reaching the lost by examining three powerful parables from Luke 15: the lost sheep, the lost coin, and the lost son. Each story reveals a profound truth about God's heart for those who have wandered away or never knew Him in the first place. The lost sheep knew it was lost but didn't know how it got there. The lost coin had no idea it was even missing. The lost son knew exactly how he'd messed up his life and just needed to know he could come home. What makes these stories so compelling is the relentless search that characterizes each one—the shepherd leaving ninety-nine sheep to find one, the woman turning her house upside down for a single coin, the father watching the horizon for his wayward child. We're reminded that the value we place on something determines the intensity of our search when it's lost. The challenge for us today is whether we see lost people the way Jesus does. When we truly understand their value in God's eyes, no sacrifice becomes too great, no commitment too costly. The lost aren't an imposition on our comfortable church experience—they are our purpose. This Kingdom Builder Sunday reminds us that missions isn't just about programs or budgets; it's about sharing the desperate love of a God who celebrates more over one repentant sinner than ninety-nine who never strayed.